Behavioral Science Experiments
Nature Walk | Food Waste | Priming experiment | Lab coat experiment | Consumer Psychology Report
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EXPERIMENT DESIGN
NATURE WALK & BIO FEEDBACK
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[update in progress]
EXPERIMENT & INTERVENTION
FOOD WASTE 'NUDGING'
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I designed a behavioral intervention (a food waste 'scoreboard') to help reduce food waste in the SPGS school dining hall. My video about the project, and my experiment to evaluate intervention impact, was selected overall winner at the 2015 International COP21 NudgeChallenge.
Judges: French Minister of Sustainable Development, SGMAP Prime Minister services, Nudge France Experts, BVA, ILEC
EXPERIMENT
PRIMING ANALYTIC & HOLISTIC THINKING
I created a computer-based (RCT) experiment (n=294) to test whether priming can predispose children to use analytic/holistic thinking styles. Findings aim to replicate and extend work by (Norenzayan, 2002).
EXPERIMENT
ENCLOTHED COGNITION
The ‘Lab Coat Experiment’ explored whether the (Adam & Galinsky, 2012) principle of ‘Enclothed Cognition’ is relevant to children. We tested whether wearing symbolic clothing (such as a Lab Coat, which is associated with ‘precision’ and ‘accuracy’) could improve students’ scores in selective attention tasks compared to normally-clothed peers. The findings of this experiment had some interesting implications for school uniform policies and students test-taking routines.
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Collaborator: Georgia Sandars
REPORT - HOW CULTURE AFFECTS CONSUMER BEHAVIOR
Report & Literature Review cataloguing ways culture can impact consumer behavior. I reviewed over 300 research papers to create a 30-page final report, with corresponding website and installation (below).
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Mentor: Elina Halonen