CULTURED MINDS

INFORMATION SEARCH & CHOICE

 

Consumers often engage in information search (in some capacity) before making a decision.  The depth of this search varies, but in all cases which/what type of information and how much is retrieved depends, in part, on cultural orientation and thinking style.  

 

Type and Quantity of information are aspects of information search. Procedure & Aims and Comparison & Compromise are aspects of consumer choice.