CULTURED MINDS

AIMS

 

The aim of my senior scholarship is to investigate cross-cultural differences in consumer behaviour. I chose to approach this topic from a psychological perspective because I think understanding why people act the way they do has the greatest potential to provide predictions for future behaviour. Thus, although my sources ranged from anthropologists and philosophers to marketers and economists, I mainly use frameworks from cross-cultural psychology. 

 

In terms of personal growth I aimed to:

• Acquire a deep understanding of how culture can affect the way humans think and behave 

• Develop literature search & review skills 

• Create a web-based experiment 

• Innovatively present large amounts of information (see Art Installation page & Why a Website?)

 

 

PROJECT STRUCTURE

 

 

I first carried out an extensive literature review of experiments and research papers documenting the ways culture affects consumer behaviour.

 

 

This literature review was synthesised into a report to summarise the state of current cross-cultural consumer psychology research

 

 

Then, drawing from my newly acquired knowledge  of ‘gaps’ in the field, I designed an experiment which aims to significantly contribute to the current body of science.

 

 

I close by expressing my gratitude to the innumerous people who have helped me along this journey. A directory of the 200+ citations used in my literature review and report is also included.