CULTURED MINDS
An Investigation of How Culture Affects Decision Making
HOW TO NAVIGATE THIS SENIOR SCHOLARSHIP
This layout of this senior scholarship was designed to be as intuitive as possible; feel free to follow links within the page or use the front and back button of your web browser to navigate. Although the report is more comprehensive than most senior scholarship essays, I have arranged the text into chunks so the reader is free to skip over to areas which he/she finds most interesting.
NAVIGATION MENU
Use these black arrows to navigate the main stages of the report in the order indicated by the arrow tips.
MAIN FACTOR
Large capitalised text denotes a Main Factor influencing consumer behavior.
SUB-FACTOR (MINOR)
Sub-factors with shorter descriptions.
SUB-FACTOR (MAJOR)
Each Sub-factor is nested within a Main Factor according to colour. E.g sub-factors related to PROBLEM PERCEPTION are maroon e.g categorisation
To read text and navigate the report, hover your cursor over the hexagons with pictures. The text (links) will turn coloured and be easier to read and select.
Please follow the links below (in order of size) to begin.
